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In a landmark development for the PR industry, Précis Public Relations has emerged as a game-changing AI collaboration tool, delivering extraordinary productivity gains and transforming the way PR professionals work. Recent survey results from Précis PR beta testers reveal work time savings and efficiency improvements, positioning Précis PR as a pivotal tool for both agencies and in-house communications teams. In July, Précis AI concluded a worldwide beta test of the firm’s public relations platform that spanned 28 countries across both Americas, Europe, the Middle East, Africa, Asia, New Zealand, and Australia.

Key Findings

The most important survey finding was the significant increase in productivity. Users reported an average time savings of 61.91% on individual tasks, with some experiencing up to 90% time saved on certain assignments. This translates to an average of 8.5 hours saved during a typical work week, freeing up valuable hours for other projects and client engagement. These productivity gains have far-reaching implications for the PR industry. For agencies, it means improved profitability and the ability to take on more clients without increasing headcount. In-house communications teams can handle more projects and campaigns using current staff and resources.

Précis Public Relations not only boosted productivity but also impressed users with its performance. When compared to general AI tools like ChatGPT, 8 out of 10 users preferred Précis PR; one user commented that “Précis PR has vastly superior capabilities to ChatGPT in generating PR-related work.” The platform also earned an extraordinary Net Promoter Score (NPS) of 54, indicating high user satisfaction and a strong likelihood of recommendation to other professionals.

One of the most persistent issues in the PR industry that Précis PR tackles is overservicing. Mark Hazlin, senior vice president of the agency Xenophon Strategies, praised the platform, stating, “Every PR agency struggles with overservicing clients, with doing work for which you don’t get paid. Précis has found the PR Holy Grail, allowing agencies to eliminate overservicing.”

Unique Features

Précis Public Relations is a product of Précis AI, a company dedicated to developing secure, industry-specific generative AI platforms. Founded in 2022, Précis AI aims to harness generative AI as a practical, secure tool for wide-ranging workforce applications. The platform is meticulously designed and custom-built by a team that includes top minds in technology and A-list PR professionals. This unique combination ensures that Précis PR is highly tailored and exceptionally effective for PR, marketing, and communications professionals.

What sets Précis PR apart from general-purpose AI platforms is its focus on the specific needs of the PR industry. It offers enterprise-grade security through its proprietary AI Data Vault™ system, ensuring customer-only access to data, uploaded documents, and AI outputs. As the PR industry continues to evolve, Précis Public Relations is not just enhancing productivity; it’s redefining the role of PR professionals. By automating time-consuming tasks and providing AI-powered insights, Précis allows practitioners to focus on strategy, creativity, and building stronger client relationships.

The Future of PR

The launch of Précis Public Relations marks a new era in the PR industry, promising to transform work processes, improve client service, and drive unprecedented efficiency gains. As the platform continues to evolve and expand, it’s clear that Précis PR is set to play a pivotal role in shaping the future of public relations.

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