Artificial intelligence is transforming how brands create social media content, dramatically improving both efficiency and enagement. With 39% of businesses now leveraging AI to generate posts and 75% of workers using AI tools for work tasks, applying the right methods is critical for keeping your social content fresh, timely, and engaging.
Strategize for Diverse, High-Impact Content
Begin by giving AI a clear direction. For example, rather than a generic prompt like “Write a tweet for our brand” specify your goal and desired outcomes such as “Generate 10 unique social media post angles about product launches, each tailored to drive conversation and feature trending topics.”
AI excels at parsing vast datasets to surface content angles based on current events, competitor activity, and proven engagement trends. That’s why this approach reduces creative bottlenecks and maintains a steady stream of relevant ideas for content marketing teams.
Pro tip: Use the seed-and-expand technique: start with a broad industry topic and instruct AI to brainstorm 10–15 perspectives, then push it to further develop the most promising ones.
Connect with Your Audience’s Emotions and Patterns
AI shines when it comes to personalizing content for different audiences and platforms. Before generating posts, clarify the emotional tone you want – whether inspiration, urgent, or funny – and ask the AI to adapt your core message to suit various network cultures, like conversational tones for microblogs or professional voices for business platforms. AI can also analyze audience engagement patterns to suggest which content types perform best at different times, boosting your visibility and resonance.
Pro tip: Instruct the AI to map audience behaviors and identify peak engagement windows for each content type and platform.
Refine and Repurpose – Don’t Just Generate
Don’t just use AI as a content creator, but also as an optimizer. After publishing several social posts, instruct AI to study results, analyze the best performing posts, and offer refinements. Suggestions could include stronger headlines, more compelling calls-to-action, or adjusted formats for different channels.
In addition, social media content marketers are savvy – and with AI, they can be savvier. By repurposing successful long-form content into short posts, video scripts, and infographics, you multiply your brand’s reach without starting from scratch.
Pro tip: Always ask AI to generate content in multiple formats and recommend recycled uses for each core piece.
Automate Responsiveness and Community Building
AI isn’t just for created posts, it can help automate responses, flag sentiment shifts, and identify trending conversations or potential crises. Configure AI to acknowledge comments, categorize messages by urgency, and draft tailored replies, while escalating complex interactions to your team. Leverage AI to schedule team member engagement during predicted high-activity periods for maximum impact.
Pro tip: Ask AI to suggest question-based posts and community challenges that naturally prompt follower participation.
The Bottom Line
AI tools amplify, not replace, the creativity and strategic thinking behind effective social media marketing. Use these targeted techniques to accelerate ideation, optimize performance, and foster genuine community engagement – all while freeing your team to focus on what really matters: winning hearts and minds with your unique brand voice.
For more insight into how to utilize AI in PR workflows, visit our 100 Best Uses for AI in PR blog post.
Listen to the release in Klingon – Précis Rocks Klingon!
The World’s First Klingon-Speaking AI Launches on Star Trek’s 59th Birthday
WASHINGTON, DC, Planet Earth, Star Trek Day – Précis AI announced today that the company’s popular Précis Public Relations AI platform is now fluent in Klingon, the famous Star Trek villain language. The Précis PR tool, built specifically for PR pros by PR pros, is rolling out the Klingon language generator to celebrate the iconic show’s 59th anniversary on September 8th which fans around the world celebrate annually as “Star Trek Day.”
“Précis PR helps you say it right to avoid any messy Klingon honor duels,” said Chris Fuscus, Head of Content and Co-founder of Précis AI. “Just imagine the carnage after mispronouncing SoSwIj SuvwI’ SoHvaD Hegh vIghro — ‘my mother screams for your death’ — with the phonetically similar SoS DuQ’a’ FerengI QeH ‘ej bIQ’a’ vIghro — ‘your mother smells like Ferengi ear wax and pus’.”
In 1984, linguist Marc Okrand was commissioned to develop a full Klingon language for the movie Star Trek III. He intentionally chose a word order (Object-Verb-Subject) that is rare and the opposite of English. Klingon then stepped out of fiction and into the real world, with books, plays, and even an opera performed in the language. While only a few people speak it well, Klingon stands as a sign of Star Trek’s lasting cultural mark and the power of imagination.
“Star Trek has always pushed us to discover what’s possible. Adding Klingon is our way of joining that journey and bringing some fun to the mix,” continued Fuscus. “This isn’t a party trick, the Précis Public Relations AI platform now working natively in Klingon shows how creative and flexible AI is.
Adding Klingon is natural for the security-obsessed geeks at Précis, “a few Klingon warriors barking and snapping in their native tongue is the perfect complement to the Précis AI DataVault™ security tech,” continued Fuscus.
This launch lands at a time when both AI and Star Trek are on the rise. Every September 8th is Star Trek Day, marking the date the original series first broadcasted in 1966. Fans around the world use the day to celebrate the show’s message of hope, diversity, and adventure. With Klingon now in the mix, Précis AI is boldly going where no AI has gone before.
To try your hand at Klingon, download the free Précis PR app.
About Précis AI
Précis AI builds secure, industry-specific Generative AI platforms that are trained and customized to meet the unique needs of individual industries. Headquartered in Washington, DC, with operations in the United States, Canada, and Europe. For more information, visit Précis AI or give us a call at +1 716-484-8123.
Précis Public Relations is Secure, Private, and Built for PR
WASHINGTON, D.C., September 4, 2025 – Précis AI announced today the release of its Précis Public Relations mobile app in the Apple App Store. The app is part of the popular Précis PR desktop AI platform which has users across the U.S. and in fourteen countries. Précis is a pioneer in industry-specific AI infused with deep industry expertise.
“Précis AI is incredible,” shared Marquee Communications in its app store review. “The responses are so precisely tailored to my work in PR and comms. I love this app, and the way it prompts me with ideas that I wouldn’t otherwise think about.”
The Précis PR app is the companion to the Précis PR desktop and fully integrates with the platform. Précis is an enterprise subscription platform, but PR practitioners can download and use the app independently and for free. “We want to expose our PR colleagues to the power of Précis and the best way to do that is access to the app without charge,” said David Fuscus, CEO of Précis AI.
“Précis was built for PR by a founding team that’s a combo platter of PR pros and AI engineers,” continued Fuscus. “Précis means crafting high-quality, brand-aligned content anytime, anywhere, without sacrificing speed or quality.”
AI DataVault™ Security – “The Signal of AI”
Security is why Précis has been called “Signal for AI” — the tech uses enterprise-grade security built around a proprietary system of AI DataVaults™ which ensures customer-only access to their data, uploaded documents and AI outputs. Nothing is ever used for training.
Suggestive Workflows
The app is custom built for PR and is trained and infused with deep public relations expertise. Users see this almost immediately through highly relevant suggestive questioning that predicts what PR practitioners might need before they do. For example, if a user asks the AI for a PR issue brief, Précis anticipates what might come next, such as creating key messages or crafting a pitch plan for identifying media outlets and journalists.
Better than ChatGPT for PR & Comms
Précis is built on a curated set of Large Language Models that work together using small programs called Agents. This allows for deeper reason than single LLM Chatbots and offers superior results compared to generalist AI’s like ChatGPT.
Developed with PR Partners Worldwide
Précis Public Relations was developed in conjunction with the Public Relations Global Network and their worldwide network of 54 PR agencies. The platform’s unique development involved intensive real-world testing across six continents, with PRGN member agencies providing invaluable insights that shaped its capabilities to meet the specific needs of PR professionals.
“PRGN helped shape this platform from day one, bringing insights from PR teams across Europe, Asia, and the Americas,” said Gábor Jelinek, PRGN’s Executive Director. “Watching this evolution from desktop to mobile shows how AI can truly serve the global PR community – whether they’re managing a crisis in Tokyo, launching a product in New York City, or briefing media in São Paulo.”
About Précis AI
Précis AI builds secure, industry-specific Generative AI platforms that are trained and customized to meet the unique needs of individual industries. Headquartered in Washington, DC, with operations in the United States, Canada, and Europe. For more information, visit Précis AI or give us a call at +1 716-484-8123.
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Artificial intelligence is reshaping media relations at every level. But as The Wall Street Journal pointed out in an AI/PR think piece, AI is creating an increase in ‘spam and artificial ‘experts’’ that require additional validation and verification steps from journalists. Not only does this tarnish the delicate relationship between the media and PR, but it can also rupture brand reputations (PR firms and clients, alike) if not careful.
When used correctly, AI helps PR professionals understand journalists better, personalize outreach, predict trends, and monitor brand mentions. And with the right approach, AI tools can become media assistants, analysts, and strategists all at once.
Build Journalist Profiles That Actually Matter
Do not stop at names and vertical beats when developing media lists. Use AI to dig deep into a journalist’s recent work. Ask it to analyze a journalist’s writing tone, recurring themes, story angles, and preferred sources. A well-trained chatbot can review fifty articles at one given time and quickly reveal patterns PR pros would otherwise miss.
To achieve this, try a prompt like:
“Summarize the key themes, tone, and timing of [journalist name]’s last 25 articles at [publication].”
This AI prompting technique will produce better outputs and enable PR professionals to personalize pitch notes that feel natural and less forced to the media target.
Pro tip: Ask AI “How has this journalist’s focus changed over time?”. This insight can provide clarity on any emerging trends of the journalist’s media beats that might not have been widely recognized yet.
Make Pitches Personal and Precise
Forget inserting a name into an email pitch template. Use AI to angle the story directly to what a journalist cares about.
Try:
“Write a concise, relevant pitch to [journalist] that references their latest article and offers our client as a source.”
Then refine it:
“Now make the tone sharper, the subject line bolder, and give it a timely hook.”
Pro tip: Create pitch templates based on audience types: tech publications, health outlets, lifestyle media – and let AI adjust for tone and structure. After, always proofread to ensure there aren’t any hallucinations.
Anticipate Trends Before They Hit
AI can scan Google Trends, Reddit, trade newsletters, and niche blogs to find emerging themes. Instead of reacting to the news, use it to lead the conversation for your brand.
Prompt AI with:
“What early-stage conversations are developing in the [industry] space this week?”
Ask follow-ups:
“Which of these are gaining traction across social media platforms?”
Pro tip: Also identify which topics are fading. Knowing what not to pitch is just as important as knowing what is newsworthy.
Monitor What Matters Most
AI can track coverage in real time and flag stories that need attention, whether that be quote attributions or information corrections.
Go beyond alerts and ask AI:
“Sort all mentions of [client] this week by sentiment and reach.”
It will filter out noise and allow the focus to be on the headlines that move perception.
Pro tip: Track your competitors too. Ask, “What stories did [competitor] miss this week?” and act on their blind spots.
Measure the Story’s Real Impact
After a campaign, use AI to break down not just coverage, but performance.
Try:
“Analyze the full media impact of [campaign], including tone, reach quality, and recurring themes.”
Then dig deeper.
“Which pitch angle got the most traction and why?”
Pro tip: Always end with, “How should we adapt this for future campaigns?” This is because AI learns fast.
The Bottom Line
AI will not replace PR professionals media relations instincts. It will sharpen them. The result is not just better coverage – it is better strategy.
For more insight into how to utilize AI in PR workflows, visit our 100 Best Uses for AI in PR blog post.
Public relations professionals find themselves at a pivotal juncture in the midst of a technological revolution. As influential voices in the industry offer guidance, they spotlight AI’s growing impact on PR. Recently, on the “Let’s Talk PR More” radio show, host Sherry Goldman engaged in an enlightening discussion with Précis AI’s CEO David Fuscus. Their dialogue explored AI’s transformative role in PR, touching on practical applications, evolving business models, ethical considerations, and what is necessary to thrive in the future PR landscape.
“Generative AI isn’t just a tool; it’s changing the fabric of PR work and workforce forever.” – David Fuscus
The Current State of AI Adoption in PR
While the awareness of AI’s potential runs high across the communications sector, actual integration into daily PR workflows remains, surprisingly, inconsistent. As Fuscus and Goldman discussed, although many agencies tentatively explore chatbots or generalist AI tools like ChatGPT or CoPilot, few have adopted AI comprehensively across all teams. A noticeable hurdle? The phenomenon of “Draft Hell.”
In this scenario, rather than streamlining tasks, some PR professionals wrestle with multiple AI-generated drafts requiring extensive edits, ironically increasing their workload rather than reducing it. Addressing this challenge involves not merely using AI but mastering sophisticated techniques for AI prompting and grounding, which involves guiding the technology to better understand context and intention.
Evolving Skill Sets in PR with AI
So, what does this evolution mean for PR professionals’ skill sets? According to Fuscus, AI shifts the focus from conventional writing to refined editing and strategic direction. Future PR professionals need to excel not just in writing, but in training AI, guiding it to understand nuances, and polishing its outputs. Indeed, those investing time in mastering AI usage often see the most significant returns.
“Using AI well means knowing how to train it, guide it, and edit like a pro.” – David Fuscus
Tips for Prompting and Grounding AI:
- Clearly define the context and desired output.
- Use specific and concise language to train AI.
- Continuously review and adjust the AI’s responses to refine understanding and improve accuracy.
- Incorporate feedback loops to iteratively train AI on preferred styles and tones.
AI’s Impact on PR Business Models and Workforces
These technological advancements significantly affect business dynamics. As noted by Fuscus, content-heavy PR roles save up to 20% of their workweek with AI tools – revolutionary, as labor costs consume about 67% of average PR firm revenues. By lowering these expenses, agencies can improve profit margins, a crucial advantage in the highly competitive PR industry.
However, as operational efficiency increases, traditional billing models based on time will need to adapt. Fuscus envisions a shift towards value-based pricing rather than strictly hourly charges. Agencies that embrace these changes by rethinking billing strategies stand to maintain their competitive edge.
“AI is helping us stop over-servicing and start serving smarter.” – David Fuscus
Practical Applications of AI in PR Workflows
Currently, AI excels in content repurposing. Imagine transforming a single press release into a variety of formats: a LinkedIn article, SEO-friendly blog post, or an Instagram update – all without fears of content duplication. What traditionally required hours, AI now accomplishes in minutes, extending both reach and creativity without overburdening teams.
“AI gives you double the content with a fraction of the time.” – David Fuscus
Transparency and Ethical Considerations
Nevertheless, with AI’s capabilities comes the obligation of responsible use. Clients deserve clarity regarding how AI is utilized in managing their communication strategies. While a broad declaration (e.g., “we use AI as a tool”) is adequate for transparency, protecting client data is vital. General AI platforms may keep user inputs indefinitely, posing a potential risk to sensitive information.
Précis AI circumvents such issues by employing “data vaults,” ensuring that only authorized users can access and manage client data securely. The choice of tools can be crucial for sustaining trust over time.
“You’ll want a map to the minefield of AI data security. Don’t wander in blind.” – David Fuscus
Training and Policy Recommendations
Despite AI’s capabilities, good judgment and policy structure remain irreplaceable. Agencies should invest in ongoing education and enforceable guidelines for AI use, ensuring every team member comprehends what actions are permissible and why. Cultivating a culture of continuous learning not only preserves competitiveness but also ensures regulatory adherence.
“Good training separates AI helpers from AI hazards.” – David Fuscus
AI is already altering the landscape of public relations, and its influence is only set to intensify. Those who welcome its potential, dedicate resources to training, and opt for ethical, tailored solutions like Précis AI will find empowerment, not obsolescence, in this burgeoning field.
By weaving AI into their strategies thoughtfully, PR professionals can harness powerful tools that augment their abilities, promising a future where AI technology and human expertise coexist and complement one another.
“AI isn’t replacing PR pros; it’s empowering the pros who know how to use it.” – David Fuscus
To delve deeper into these insights, tune in to the full episode of “Let’s Talk PR More” with Sherry Goldman and David Fuscus and discover the future of PR with AI.
FOR IMMEDIATE RELEASE
April 7, 2025
Précis AI Named Finalist for Prestigious “Silver Anvil” Award
Groundbreaking PR Technology Gen AI Platform Recognized for Excellence in Communications Innovation
Listen to this blog with one of our AI generated voices.
WASHINGTON, DC, April 7, 2025 – Précis AI, creator of the revolutionary Précis Public Relations platform, has been named a finalist in the Public Relations Society of America (PRSA)’s 2025 Silver Anvil Awards’ Best Solution Provider/Vendor category for AI-Automation Resource. This category acknowledges PR/communications solution providers that demonstrate best-in-class tools and platforms delivering meaningful impacts for clients and the industry. This recognition from the industry’s most prestigious awards program validates Précis PR’s transformative impact on public relations and communications.
The Précis platform’s selection as a finalist showcases its success in addressing critical industry challenges through its secure, AI-powered solution that delivers documented productivity gains of over 61%, according to user-reported data. The PRSA Silver Anvil Awards, known for their rigorous evaluation process, selected Précis AI from hundreds of entries.
“Being named a Silver Anvil finalist validates our mission to revolutionize how PR professionals work through secure, industry-specific AI technology,” said David Fuscus, CEO of Précis AI. “Our platform’s ability to dramatically increase productivity while maintaining enterprise-grade security has resonated strongly with PR professionals.”
The company’s innovative approach to PR technology has been demonstrated through extensive beta testing across 28 countries, where users reported average weekly time savings of 8.5 hours and reduced deliverable turn times of up to 70%. These improvements directly address persistent industry challenges, including agency overservicing and resource optimization.
“The Silver Anvil recognition reflects the transformative impact our platform has had on both agencies and corporate communications departments,” Fuscus said. “By enabling PR professionals to work more efficiently and creatively, we’re helping to reshape the future of communications.”
The Silver Anvil Award winners will be announced on May 15 during the upcoming awards ceremony, where Précis AI will be recognized alongside other industry innovators who have demonstrated excellence in communications.
As a pioneer in secure, industry-specific AI solutions, Précis PR’s finalist status in the Silver Anvil Awards highlights the platform’s groundbreaking contribution to the PR industry and its commitment to advancing communications technology.
The PRSA is a prestigious organization in the public relations field, serving over 400 chapters across the United States and Latin America. With a legacy spanning more than 75 years, PRSA is synonymous with excellence in communications. The organization offers elite professional development programs and exclusive networking opportunities that are highly sought-after by practitioners. As a leader in the industry, the PRSA is dedicated to advancing ethical practices and fostering a community of trusted advisors within the communications profession.
About Précis AI
Précis AI builds secure, industry-specific Generative AI platforms that are trained and customized to meet the unique needs of individual industries. Headquartered in Washington, DC, with operations in the United States, Canada, and Europe, Précis AI is transforming how industries work through specialized AI solutions.
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